They grow up so fast,” parents often lament. Today, children are being sexualized earlier and earlier, in part because they are exposed to sexual material in movies, television, music and other media earlier than ever. With widespread access to the Internet, curious teens may accidentally or intentionally be exposed to millions of pages of material that is uncensored, sexually explicit, often inaccurate and potentially harmful.
So what? If kids don’t understand it, how can they be affected by it? Even if young children can’t understand sex or its role in relationships, the images they see can leave a lasting impression. It’s a basic premise of marketing that what we watch, read and direct our attention toward influences our behavior. And, as any marketer knows, sex sells. That’s why we see products and services that have nothing to do with sex being marketed in increasingly sexualized ways.
Children as young as 8 and 9 are coming across sexually explicit material on the Internet and in other media. Although research is just beginning to assess the potential damage, there is reason to believe that early exposure to sexual content may have the following undesirable effects:
Early Sex. Research has long established that teens who watch movies or listen to music that glamorizes drinking, drug use or violence tend to engage in those behaviors themselves. A 2012 study shows that movies influence teens’ sexual attitudes and behaviors as well. The study, published in Psychological Science, found that the more teens were exposed to sexual content in movies, the earlier they started having sex and the likelier they were to have casual, unprotected sex.
In another study, boys who were exposed to sexually explicit media were three times more likely to engage in oral sex and intercourse two years after exposure than non-exposed boys. Young girls exposed to sexual content in the media were twice as likely to engage in oral sex and one and a half times more likely to have intercourse. Research also shows that teens who listened to music with degrading sexual references were more likely to have sex than those who had less exposure.
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